Spent by U.S. nonprofits on advertising and promotion each year
Fatal mistakes most fundraising videos make
Framework that fixes all three
Spent months and thousands of dollars. Eight hundred subscribers. Eleven views. Your board is asking questions you can't answer.
Beautiful production. Professional editing. Zero donations. Your executive director is breathing down your neck about ROI.
Show suffering and feel guilty. Show only success and get ignored. There has to be a better way.
New donors give once and disappear. Major prospects don't respond. Your annual appeal feels like screaming into the void.
Stories That Move Mountains is your complete reference system—186 pages of frameworks, case studies, production tutorials, and templates you'll return to for every video project. Not a book to read once and shelf. A playbook you use over and over.
Don't have time to read 186 pages?
Good news: You don't have to. The book is designed for "grab what you need now" use. Need to create an Impact Story this week? Read Chapter 5 (14 pages). Need iPhone setup fast? Chapters 7-8 (14 pages). The complete framework is there when you need it, but you can implement in pieces.
Honest answer? Because I make money creating videos, not selling books.
If you read this book and create an Impact Story on your iPhone that raises $15,000—I'm thrilled. You got what you needed, your mission moves forward, and I helped without making a dime.
If you read Chapter 3, realize you don't have time to do this yourself, and call me to produce your video—I'm also thrilled. You got what you needed, your mission moves forward, and I got a client I love working with.
Either way, you win. Your nonprofit wins. The people you serve win.
I've spent 10 years watching nonprofits waste $8,000 on videos that raise very little money. Not because they lack heart—because nobody taught them the framework.
This book fixes that. Take it. Use it. If you need help, you know where to find me.
Everything in this book comes out of paid work for real nonprofits. Here is some of what it has produced.
74%
More raised by Children's Orchestra Society on a campaign built by re-cutting footage from a gala film we shot seven years earlier. No new production. Just a better story decision.
9
Telly Awards, including Gold. Six of them for nonprofit films — the same methods this book teaches.
4 yrs
The Phoenix Center is still using the film we made them. A story built right does not expire at the end of the campaign.
Nonprofit clients include the YMCA of East Orange, Fairview Lake YMCA Camps, Wayne YMCA, Sussex County YMCA, YMCA Middletown, Inspire, The Phoenix Center, Bergen Volunteer Medical Initiative, and Children's Orchestra Society — plus documentary work in India, the Philippines, and Taiwan.
Yes. Part Two (Chapters 7-11) shows you exactly how. You'll need about $75 in accessories (microphone, tripod, basic lighting). The quality difference between a $10,000 camera and a modern iPhone is negligible if you know what you're doing. I show you what to do.
Because you probably committed one of the 3 Fatal Mistakes (Chapter 1). Most nonprofits create "annual reports in video form" or use guilt-based manipulation. Both fail. This book teaches the Story + Heart = Action™ framework - a completely different approach based on neuroscience and donor psychology, not guesswork.
Yes. Chapter 2 explains why you don't need dramatic stories - you need structure. Financial literacy might seem boring until you frame it as "The single mom who escaped predatory payday loans." Every mission has human impact. Chapter 3 shows you how to find it.
If you're a Development Director, Communications Manager, or anyone responsible for fundraising results - yes. This book gives you the framework to advocate for better video strategy with data and case studies. Use it to educate your ED or board.
No catch. I genuinely want to help small nonprofits succeed, even if they can't afford professional production. The book has everything you need to DIY. However, if you're a larger org ($500K+ annual budget) and want professional help, the $49.99 tier includes a call with me. That's the only difference.
Nuby DeLeon is the founder of Nimble Dragon Studios and creator of the Story + Heart = Action™ framework.
With a unique background spanning architecture, composition, sound engineering, and fashion photography, Nuby brings a rare multidisciplinary approach to nonprofit storytelling.
His grandfather, Felipe Padilla de Leon, was a National Artist of the Philippines. Nuby carries forward that legacy of artistic mastery—but with a purpose: helping nonprofits tell stories so compelling that donors can't help but care.
This isn't just another book on video. It's a decade of field-tested methodology distilled into a practical guide you can start using today.
The same framework drives Nimble Dragon Studios' nonprofit video production work and our Story Stacking method — Telly Award-winning fundraising films for the YMCA, Inspire, The Phoenix Center, and Children's Orchestra Society.
Questions? Call/Text: (845) 796-9716 or info@nimbledragonstudios.com