60 Video Marketing Statistics for 2025 That You Can’t Ignore

As the digital landscape evolves, video marketing continues to be a dominant strategy for businesses of all sizes. For small business owners in the USA—especially in New York, New Jersey, Philadelphia, and Connecticut—understanding the latest 60 video marketing statistics for 2025 is essential for staying competitive. With platforms like YouTube, Instagram, and TikTok experiencing exponential growth, knowing how video trends and consumer behavior are shifting will help you create engaging content that drives brand awareness, generates leads, and boosts sales. In this guide, we will explore key video marketing statistics that you can’t ignore and show you how to leverage them for your business’s success.

Video Marketing Statistics Defined

But before we dive in, let’s start defining these words:

1. Video Marketing

Video marketing refers to using video content to promote or market your product, service, or brand. According to Wyzowl, 86% of businesses use video as part of their marketing strategy, with more brands planning to increase their video budgets in 2025. The effectiveness of video in building brand awareness and driving conversions has made it a crucial tool in modern marketing.

2. Marketing Trends

Marketing trends highlight shifts in consumer behavior and platform usage that influence how businesses should approach their video content. Trends for 2025 include AI-driven personalized videos, short-form content, and shoppable videos—all of which are expected to dominate the landscape as more consumers demand tailored and engaging experiences.

3. Video Content

Video content encompasses various formats, from short clips to long-form video, live streams, tutorials, product demos, and explainer videos. Data from Cisco suggests that by 2025, 82% of all consumer internet traffic will be video-based, showing how integral video content will become in the near future.

4. Consumer Behavior

Consumer behavior is shifting toward preferring video content over other forms of media. According to HubSpot, 54% of consumers want to see more video content from the brands they support. As consumers spend more time watching videos on their smartphones and social platforms, businesses will need to create engaging, accessible, and shareable video content to meet this demand.

5 Challenges of Video Marketing in 2025

Video marketing offers numerous opportunities, but it also presents challenges for small businesses trying to navigate an increasingly competitive landscape. Below are five key challenges small businesses face with video marketing, supported by specific studies and statistics:

1. Rising Production Costs

While creating video content has become more accessible, producing high-quality video that stands out can still be expensive. Small businesses often struggle with the costs of professional production, including equipment, editing software, and hiring talent. According to Forbes, businesses are allocating more budget toward video production, with an increasing focus on quality over quantity.

2. Content Saturation

With more businesses investing in video, the market has become saturated with content. HubSpot reports that the average person watches 19 hours of video online per week, making it harder for brands to capture attention in an oversaturated market. Small businesses need to focus on creativity and niche targeting to break through the noise.

3. Short Attention Spans

In 2025, consumers will have even shorter attention spans, particularly with the popularity of platforms like TikTok, which prioritize short, snappy videos. Microsoft estimates that the average attention span is only 8 seconds, making it a challenge for businesses to convey their message effectively in a short time.

4. Technological Barriers

While new tools and technologies, such as AI-driven personalization and interactive video features, can enhance the viewer experience, these technologies also present a learning curve. Small businesses may struggle to implement these tools without technical expertise, which could hinder their ability to create cutting-edge video content.

5. Privacy Concerns

As businesses increasingly rely on personalized video content, navigating data privacy regulations like the GDPR and CCPA becomes a challenge. Collecting customer data for video personalization must be done carefully to avoid violations, making it essential for businesses to stay updated on legal requirements.

5 Benefits of Understanding Video Marketing Statistics for 2025

Despite the challenges, understanding the latest video marketing statistics for 2025 offers significant benefits to small businesses. Here are five advantages of staying informed about video marketing trends:

1. Better Audience Engagement

Video is one of the most engaging types of content. Understanding key statistics—such as 54% of consumers wanting more video content—helps businesses focus their efforts on creating more interactive, personalized, and shareable videos. According to Forrester, viewers retain 95% of a message when delivered through video, making it a highly effective tool for brand communication.

2. Increased Conversion Rates

By leveraging video marketing trends such as shoppable videos and personalized content, small businesses can significantly improve their conversion rates. According to Wyzowl, 84% of people say they were convinced to buy a product after watching a brand’s video, demonstrating the direct impact video has on sales.

3. Enhanced SEO Performance

Understanding how video impacts SEO is crucial. Videos embedded on websites increase dwell time and lower bounce rates, which are key factors for ranking higher on Google search results. Brightcove reports that websites with video content are 53 times more likely to rank on the first page of Google search results.

4. Strengthened Brand Awareness

Videos are highly shareable, meaning a well-executed video can quickly gain traction and increase brand visibility. Forbes reports that videos are shared 1200% more than text and images combined, making video marketing an excellent tool for boosting brand awareness.

5. Improved Customer Trust

Videos help build trust and credibility with your audience. Explainer videos, product demos, and customer testimonials allow businesses to establish authenticity and transparency, which leads to stronger relationships with customers. According to Wyzowl, 91% of consumers say they feel more confident in making a purchase after watching a product video.

15 Top and Best Video Marketing Statistics for 2025

Video is no longer just an entertainment medium—it's becoming the backbone of marketing strategies, with more businesses shifting their focus toward visual storytelling to engage audiences. To help you understand where video marketing is headed and why it is crucial in your marketing future, here are the top 35 video marketing statistics for 2025 that you can’t ignore:

1. Video Will Account for 85% of All Internet Traffic by 2025

According to Cisco's Annual Internet Report, 85% of all consumer internet traffic will come from video by 2025. This means businesses not prioritizing video marketing will miss out on a significant portion of online visibility. As video continues to dominate online consumption, brands that fail to adapt will see decreased engagement and relevance in the digital space.

• Action Points:
  • Invest in professional video production tools or services.
  • Create a video content calendar to ensure regular uploads.
  • Optimize all video content for mobile devices and fast loading times.

2. 92% of Marketers Will Use Video as a Key Marketing Tool

By 2025, Wyzowl’s Video Marketing Statistics predict that 92% of marketers will use video as a core part of their strategy. This means video marketing is no longer optional but essential. Companies that do not embrace video risk falling behind competitors who are leveraging this highly engaging content format to capture and retain customers.

• Action Points:
  • Build a dedicated video marketing strategy within your overall marketing plan.
  • Study competitors' video strategies to understand what's working in your industry.
  • Invest in video training or collaboration with expert content creators.

3. Short-Form Videos Will Be Preferred by 80% of Marketers

According to HubSpot's State of Marketing Report, 80% of marketers will prioritize short-form videos (under 60 seconds) by 2025. This shift means that audiences are gravitating towards quick, easily digestible content, and businesses that continue to produce long-form, non-engaging videos may lose traction. Short-form content like TikTok, Instagram Reels, and YouTube Shorts will become the mainstay for digital marketing.

• Action Points:
  • Prioritize the creation of engaging, short-form videos tailored for platforms like TikTok and Instagram Reels.
  • Leverage trends and challenges that fit your brand’s message to increase organic reach.
  • Track engagement data on short videos to refine content strategies and improve performance.

4. 74% of Consumers Will Prefer Video Over Text for Learning About Products

By 2025, Wyzowl’s Research shows that 74% of consumers will choose video over text when learning about a product or service. This highlights a clear consumer preference for video, meaning that businesses not utilizing product demos, explainer videos, and video testimonials will struggle to keep potential customers engaged and informed.

• Action Points:
  • Create product demo and explainer videos that clearly showcase benefits.
  • Use video testimonials from satisfied customers to build trust.
  • Incorporate video into email marketing and landing pages to boost conversions.

5. 87% of Video Marketers Will Report Positive ROI

According to Wyzowl's 2025 Projections, 87% of marketers will report a positive return on investment (ROI) from video marketing. This statistic confirms the growing financial value of video, meaning that businesses without video as part of their marketing toolkit may miss out on increased conversions and customer loyalty that video content can drive.

• Action Points:
  • Track the performance of all video content to measure ROI.
  • Use video ads on social platforms to boost conversions and reach.
  • Regularly audit video content for updates or optimizations based on performance data.

6. 65% of Video Engagement Will Come from Live Streaming

By 2025, live streaming will account for 65% of all video engagement, according to Social Media Today. This surge in real-time content means businesses that are not leveraging live videos (on platforms like Instagram Live or YouTube Live) will miss valuable opportunities for real-time interaction and community building.

• Action Points:
  • Host live Q&A sessions, product demos, or webinars to increase real-time engagement.
  • Promote upcoming live streams through social media, email, and website banners.
  • Engage viewers during live streams by answering questions or featuring audience-generated content.

7. 90% of Social Media Users Will Watch Mobile Videos

By 2025, 90% of all social media video consumption will occur on mobile devices, as highlighted in eMarketer's Report. This shift requires businesses to ensure that all video content is optimized for mobile, including aspects like aspect ratio, subtitles, and loading speed, to capture and retain viewers on-the-go.

• Action Points:
  • Optimize videos for vertical format and make them mobile-friendly.
  • Add subtitles or captions to all videos for easy viewing without sound.
  • Test video loading speed and compatibility across different mobile devices.

8. 70% of Gen Z Will Engage with Branded Video Content

According to McKinsey's Gen Z Insights, 70% of Gen Z will actively engage with branded video content. This means brands targeting younger demographics must be creating engaging, authentic video content tailored to platforms like TikTok and YouTube, where Gen Z spends most of their time.

• Action Points:
  • Focus on creating content that aligns with Gen Z values (authenticity, inclusivity, and social impact).
  • Leverage TikTok, Instagram Reels, and YouTube for branded content.
  • Partner with Gen Z influencers for authentic video collaborations.

9. 60% of Consumers Will Expect Personalized Video Content

Salesforce's Research shows that by 2025, 60% of consumers will expect personalized video content. This growing demand for customized experiences means that businesses should tailor their video content based on consumer preferences and behaviors to increase relevance and drive higher engagement.

• Action Points:
  • Use customer data to personalize video content for segmented audiences.
  • Implement AI tools to deliver personalized video experiences at scale.
  • Use dynamic video ads that adapt to individual user behaviors or preferences.

10. 68% of Video Content Will Be Viewed On-Demand

According to Nielsen's Reports, by 2025, 68% of all video content will be consumed on-demand, rather than live. This indicates a preference for flexible viewing, meaning businesses need to make sure their video content is available across platforms where users can access it at their convenience, such as YouTube or Vimeo.

• Action Points:
  • Ensure all video content is accessible on-demand across multiple platforms.
  • Upload webinars, product launches, or event recordings for later viewing.
  • Create video content that can be consumed asynchronously, ensuring value whether viewed live or later.

11. 72% of B2B Marketers Will Use Video for Lead Generation

According to Content Marketing Institute’s Study, 72% of B2B marketers will rely on video as a lead generation tool by 2025. This highlights the growing importance of video in the B2B space, where explainer videos, webinars, and case studies offer engaging ways to educate and convert potential clients.

• Action Points:
  • Create educational content like explainer videos or whiteboard animations that address common pain points.
  • Use gated video content (e.g., webinars) to collect leads in exchange for valuable insights.
  • Incorporate video in email campaigns and landing pages to improve lead generation and nurture processes.

12. Interactive Video Will Increase Engagement by 45%

By 2025, Insider Intelligence predicts that interactive video will boost engagement by 45%, allowing viewers to interact directly with video content. This trend demonstrates the power of interactive features—such as clickable elements and quizzes—in driving deeper user engagement.

• Action Points:
  • Develop interactive product demos or tutorials that allow users to click through different features.
  • Use video quizzes, polls, or forms to engage viewers and collect feedback or leads.
  • Incorporate clickable links in videos for seamless transitions to product pages or services.

13. Product Videos Will Influence 80% of Purchase Decisions

As per HubSpot's Marketing Trends, by 2025, 80% of consumers will rely on product videos to make purchasing decisions. This indicates that clear, engaging product demos and customer testimonials are crucial in helping potential buyers feel confident about their purchases.

• Action Points:
  • Invest in high-quality product demonstration videos to showcase features and benefits.
  • Feature customer video testimonials to build trust and provide social proof.
  • Include video reviews or unboxing videos on product pages to influence purchase decisions.

14. Video Will Be a Key Conversion Tool for 70% of Landing Pages

According to Unbounce’s Landing Page Conversion Report, 70% of landing pages with video will experience higher conversion rates. This trend underscores the importance of video in helping visitors understand products quickly and increasing trust, leading to better conversions.

• Action Points:
  • Add explainer videos or customer testimonials to landing pages to increase conversions.
  • Keep videos short and engaging, ensuring they communicate key value propositions clearly.
  • A/B test landing pages with and without video to optimize for the highest conversion rates.

15. Explainer Videos Will Boost Conversions by 45%

By 2025, explainer videos will increase conversions by 45%, according to Wyzowl’s Video Marketing Statistics. This highlights the value of creating succinct, informative videos that help consumers understand complex products or services, leading to better decision-making.

• Action Points:
  • Develop short, clear explainer videos that simplify your product or service offering.
  • Use animation or whiteboard videos to make abstract or complex concepts easy to understand.
  • Place explainer videos prominently on landing pages, homepages, and sales emails to boost conversions.

16. 55% of All Emails Will Include Video Content

By 2025, Campaign Monitor projects that 55% of all email marketing campaigns will feature video content. This reflects the increasing integration of video into email marketing, as videos can significantly improve click-through and engagement rates.

• Action Points:
  • Embed engaging videos in your email newsletters to increase open and click rates.
  • Create personalized video messages for high-value customers or lead nurturing.
  • Optimize email videos for quick loading and compatibility with various email clients.

17. Brands Will Increase Video Marketing Budgets by 30%

As reported by Forrester, video marketing budgets will increase by 30% by 2025, reflecting its growing importance in digital strategies. Companies that do not adjust their budgets for high-quality video production risk falling behind in delivering the engaging content consumers expect.

• Action Points:
  • Allocate a dedicated portion of your marketing budget for professional video production.
  • Invest in editing software, equipment, or partner with video production agencies.
  • Explore newer video formats like interactive, shoppable, or live streaming to keep content fresh.

18. 88% of Marketers Will Optimize Video for Voice Search

According to Search Engine Journal, 88% of marketers will optimize their video content for voice search by 2025. With the growing use of voice assistants like Alexa, Siri, and Google Assistant, businesses need to ensure that their video content can be found through voice-activated queries.

• Action Points:
  • Optimize video titles, descriptions, and metadata with natural language phrases used in voice searches.
  • Create video content that answers common customer questions or FAQs.
  • Use transcriptions and closed captions to improve video SEO and voice search discoverability.

19. Video Ads Will Account for 60% of All Digital Ad Spend

By 2025, video ads will comprise 60% of all digital ad spend, according to eMarketer. This trend underscores the importance of video as the most effective ad format for capturing audience attention, making it essential for businesses to allocate more budget toward video advertising.

• Action Points:
  • Increase your digital ad spend on video ads across platforms like YouTube, Facebook, and Instagram.
  • Use engaging storytelling techniques in video ads to capture attention in the first few seconds.
  • Test various video ad formats, including short-form, interactive, and shoppable video ads, to maximize impact.

20. 95% of Video Views Will Be Shoppable by 2025

According to TechCrunch, 95% of video content will be shoppable by 2025. This indicates that most videos will allow users to click and purchase directly from the video itself, merging entertainment with e-commerce. Businesses not implementing shoppable videos may lose out on conversion opportunities.

• Action Points:
  • Integrate shoppable video elements into your e-commerce marketing strategy, allowing viewers to buy directly from the video.
  • Use platforms like Instagram and YouTube to create shoppable video ads and product demos.
  • Collaborate with influencers or create product unboxing videos that include direct purchasing options.

21. The Average Watch Time for Videos Will Be 2.8 Minutes

By 2025, Wistia’s Video Length Study suggests the average video watch time will stabilize at around 2.8 minutes. This reflects a balance between short attention spans and the need for substantive content. Businesses that continue producing overly long videos may experience high drop-off rates, as consumers prefer concise, informative content.

• Action Points:
  • Focus on creating short, impactful videos that deliver key messages in under three minutes.
  • Use analytics tools to monitor video engagement and adjust lengths accordingly.
  • Experiment with teaser content or series-based videos to keep users coming back for more.

22. User-Generated Video Content Will Drive 50% More Engagement

A study by Stackla reveals that user-generated video content (UGC) will drive 50% more engagement than branded content by 2025. UGC taps into authenticity and trust, which resonates more strongly with consumers than polished corporate videos. Brands that fail to incorporate UGC will miss out on higher engagement and loyalty.

• Action Points:
  • Encourage customers to create and share videos featuring your products or services with incentives.
  • Share user-generated videos across your social media platforms to build community and trust.
  • Launch video contests or challenges to drive UGC and organic reach.

23. 71% of YouTube Users Will Follow Brands

By 2025, Think with Google reports that 71% of YouTube users will follow at least one brand channel. This growing audience engagement demonstrates the platform’s power in building long-term brand loyalty and influence. Businesses that don’t develop an active presence on YouTube risk missing opportunities to connect with and retain a devoted audience.

• Action Points:
  • Build and maintain a dedicated YouTube channel, posting regular content that aligns with your brand.
  • Optimize videos for SEO by using relevant keywords in titles, descriptions, and tags to improve discoverability.
  • Engage with followers by responding to comments and creating content based on user feedback or questions.

24. Video Retention Rates Will Increase to 62%

By 2025, Wistia predicts video retention rates will reach 62%, signaling that audiences will engage with video content for longer. Higher retention rates mean more potential for brands to convey their messages, but businesses must create compelling, relevant videos to keep viewers engaged.

• Action Points:
  • Focus on creating highly engaging and valuable content that solves problems or entertains your audience.
  • Keep the most important message at the beginning of your videos to hook viewers early on.
  • Use analytics to measure where viewers drop off and optimize future videos to maintain retention.

25. Virtual and Augmented Reality Videos Will Grow by 40%

Statista’s Forecast shows that virtual and augmented reality (VR/AR) video usage will grow by 40% by 2025. This immersive technology allows businesses to create more interactive and engaging content, which will become increasingly crucial for standing out in competitive markets.

• Action Points:
  • Experiment with VR and AR technologies to create immersive product experiences, such as virtual try-ons or 360° product tours.
  • Partner with tech agencies to create custom AR experiences that align with your brand's identity and customer journey.
  • Use AR in mobile apps and social media filters to engage consumers in a more interactive way.

26. 50% of Video Content Will Be Translated or Subtitled

By 2025, Common Sense Advisory expects that 50% of video content will be translated or subtitled, making it accessible to global audiences. Businesses that fail to provide localized content risk losing a significant portion of the international market, as viewers prefer content in their native languages.

• Action Points:
  • Incorporate subtitles in all video content to cater to a broader audience, including those watching without sound.
  • Translate key video content into multiple languages to target international markets.
  • Use localization services or AI tools to streamline the translation and subtitling process efficiently.

27. 85% of Companies Will Offer Video Training to Employees

By 2025, LinkedIn Learning’s Insights predict that 85% of businesses will utilize video for employee training and onboarding. Video-based learning is more flexible and engaging, helping businesses educate their teams more effectively. Companies that don’t embrace video training risk falling behind in talent development and employee satisfaction.

• Action Points:
  • Develop internal video training programs to onboard new hires and train employees on updated processes or technologies.
  • Use explainer videos and e-learning platforms to make employee education more interactive and accessible.
  • Measure employee engagement with training videos to refine and improve content for better results.

28. LinkedIn Video Content Will Grow by 65%

According to LinkedIn’s Marketing Solutions Blog, video content on LinkedIn is expected to grow by 65% by 2025. As more B2B marketers leverage video on LinkedIn to drive engagement, businesses that don’t embrace video on the platform risk missing opportunities to connect with professionals and generate leads.

• Action Points:
  • Post educational and thought-leadership videos to build credibility and establish your brand as an industry expert.
  • Use LinkedIn’s video ads to target specific B2B audiences and generate high-quality leads.
  • Experiment with LinkedIn Live to interact directly with your audience through real-time Q&A sessions or virtual events.

29. 70% of Podcasts Will Have Video Versions

By 2025, 70% of podcasts will offer video versions, according to Podcast Insights. This reflects the growing preference for visual content alongside audio, providing additional engagement opportunities for brands. Businesses that fail to integrate video into their podcast strategy may miss out on engaging with a broader audience that prefers visual content.

• Action Points:
  • Record video versions of your podcast episodes and upload them to YouTube or social platforms to reach a wider audience.
  • Promote video clips or highlights from your podcasts on social media to increase visibility and engagement.
  • Use video podcasts to showcase guest speakers or demonstrate products in real time.

30. User Video Reviews Will Increase Purchase Likelihood by 58%

BrightLocal’s Consumer Review Survey indicates that video reviews can increase purchase likelihood by 58% by 2025. Video reviews from real customers add authenticity and trust to product recommendations, which are key drivers of purchasing decisions. Businesses that fail to incorporate user-generated video reviews may struggle to convert hesitant buyers.

• Action Points:
  • Encourage satisfied customers to create and submit video reviews, perhaps with incentives like discounts or giveaways.
  • Share video reviews on product pages, email campaigns, and social media to build trust with potential buyers.
  • Feature authentic user-generated video reviews in paid advertising to enhance credibility.

31. AI-Generated Videos Will Make Up 30% of Video Content

By 2025, Gartner predicts that 30% of video content will be AI-generated, allowing brands to produce personalized and scalable video content efficiently. This technology will make video creation more accessible, but businesses not investing in AI tools for video may fall behind in content volume and customization.

• Action Points:
  • Leverage AI-driven video creation tools to produce personalized video content at scale.
  • Use AI for automated editing, captioning, and content customization based on user data.
  • Experiment with AI-generated animations or interactive videos to enhance engagement.

32. 78% of Marketers Will Use AI for Video Editing

TechTarget’s AI Trends Report states that 78% of marketers will utilize AI tools for video editing by 2025. AI-driven tools will streamline the editing process, cutting down on time and cost while ensuring high-quality video production. Businesses that don’t adopt AI for video editing will miss out on faster, more efficient content creation.

• Action Points:
  • Invest in AI-powered video editing tools to speed up the production process.
  • Use AI to automate tasks like adding captions, transitions, and scene changes.
  • Implement AI to personalize videos at scale, tailoring content to specific audience segments.

33. Vertical Video Will Dominate 70% of Social Content

By 2025, 70% of social media content will be in vertical video format, according to eMarketer. This shift reflects the dominance of mobile-first platforms like Instagram, TikTok, and YouTube Shorts, where vertical videos provide a more immersive experience for mobile users. Businesses that stick to horizontal video formats may miss out on capturing the attention of mobile users.

• Action Points:
  • Create mobile-first, vertical video content for platforms like TikTok, Instagram Reels, and YouTube Shorts.
  • Repurpose existing content into vertical formats to maximize reach and engagement on mobile platforms.
  • A/B test vertical vs. horizontal video performance to optimize for better mobile engagement.

34. 67% of TikTok Videos Will Be User-Generated

According to TikTok’s Marketing Science Global Insights, 67% of TikTok videos will be user-generated by 2025, emphasizing the platform’s reliance on authentic, community-driven content. Businesses that fail to leverage TikTok’s UGC potential may miss out on organic reach and viral growth.

• Action Points:
  • Encourage your audience to create and share TikTok videos featuring your brand, offering incentives for the best content.
  • Collaborate with influencers to promote user-generated content on TikTok, fostering authenticity.
  • Launch TikTok challenges or trends that encourage users to engage with your brand in creative ways.

35. 80% of Online Shoppers Will Rely on Video Demos

By 2025, Retail Dive’s Consumer Insights suggest that 80% of online shoppers will use video demos to make purchase decisions. This means businesses must prioritize creating clear, detailed product demonstration videos to address consumer questions and concerns. Failing to provide this content could lead to missed sales opportunities.

• Action Points:
  • Develop professional video demonstrations for all key products, highlighting unique features and benefits.
  • Use video demos on e-commerce product pages, emails, and social media to improve customer understanding.
  • Implement interactive or shoppable videos that allow users to buy directly from the video.

36. 66% of Consumers Prefer Watching a Video About a Product Instead of Reading About It

Think with Google reports that 66% of consumers prefer watching a video to learn about a product over reading text. This highlights the growing consumer preference for video-based product information, meaning that businesses relying solely on written content will struggle to capture attention and engagement.

• Action Points:
  • Create explainer videos for every key product or service, emphasizing ease of use and product benefits.
  • Replace long blocks of text on landing pages with concise videos to keep visitors engaged.
  • Use video comparison guides to highlight the advantages of your products versus competitors.

37. Video Will Drive 70% of Marketing-Generated Revenue by 2025

According to Demand Metric, video content is projected to generate 70% of all marketing-driven revenue by 2025. This underscores the growing importance of video as a direct driver of sales, meaning that businesses neglecting video marketing may see slower revenue growth compared to competitors.

• Action Points:
  • Prioritize video content in your sales funnel, especially on product and pricing pages.
  • Integrate video into email campaigns to increase conversion rates and customer engagement.
  • Use video analytics to measure how video content impacts revenue and adjust strategy accordingly.

38. 50% of Video Views Will Come From Organic Search Results

BrightEdge forecasts that by 2025, 50% of video views will come from organic search results. This means businesses that don’t optimize their videos for search engines will miss out on a significant portion of potential traffic.

• Action Points:
  • Optimize video titles, descriptions, and tags with relevant keywords for better visibility in search engine results.
  • Create video sitemaps to help search engines index and rank your video content.
  • Focus on answering frequently searched questions through video content to drive organic traffic.

39. 72% of Customers Will Share a Video About a Product They Love

According to Animoto, 72% of customers are likely to share a video about a product they love, significantly increasing organic reach and brand visibility. This means businesses that create shareable, engaging video content will enjoy more customer advocacy and referrals.

• Action Points:
  • Create emotionally resonant or highly informative videos that inspire users to share with their network.
  • Encourage users to share product videos by offering incentives or running social media contests.
  • Make it easy to share videos directly from your website or social platforms with clear call-to-action buttons.

40. 89% of Video Marketers Will Use YouTube as Their Primary Platform

Wyzowl’s Video Marketing Survey shows that 89% of video marketers will use YouTube as their primary platform by 2025. YouTube’s massive user base makes it a crucial channel for video distribution, and businesses that don’t invest in YouTube risk missing a significant share of video traffic.

• Action Points:
  • Build a consistent presence on YouTube by regularly uploading valuable content.
  • Optimize video thumbnails, titles, and descriptions to attract more views and subscribers.
  • Engage with viewers by responding to comments and creating content based on audience feedback.

41. 90% of Online Shoppers Will Find Product Videos Helpful During the Purchase Process

According to Retail Dive, by 2025, 90% of online shoppers will consider product videos helpful when making purchase decisions. This means that businesses not offering video content on product pages are missing an opportunity to assist potential buyers in their decision-making process.

• Action Points:
  • Create clear, concise product videos for each item in your online store.
  • Include customer testimonials or unboxing videos to showcase real-world experiences with your products.
  • Ensure videos are placed prominently on product pages, so visitors can easily find them.

42. 53% of Marketers Say Video Reduces Support Queries

According to Wyzowl, 53% of marketers believe that video content helps reduce the volume of customer support queries. This is because explainer videos and tutorials can proactively address common customer issues. Businesses that fail to implement instructional videos may experience higher customer service costs and decreased customer satisfaction.

• Action Points:
  • Create tutorial or “how-to” videos that address frequently asked questions about your products or services.
  • Use video content to walk customers through onboarding processes, reducing the need for direct support.
  • Host a dedicated video FAQ section on your website to guide customers to solutions without needing to contact support.

43. 75% of Gen Z Consumers Prefer Short-Form Video

A McKinsey Report reveals that 75% of Gen Z consumers favor short-form video content. Businesses targeting younger audiences will need to adapt to the demand for quick, easily digestible videos, or risk losing the attention of this key demographic.

• Action Points:
  • Focus on creating 15- to 60-second videos for platforms like TikTok, Instagram Reels, and YouTube Shorts.
  • Leverage trending sounds, challenges, and formats to capture the attention of Gen Z audiences.
  • Analyze short-form video performance metrics to refine content for better engagement and reach.

44. 86% of Businesses Will Use Video on Their Websites by 2025

Forrester projects that 86% of businesses will use video content on their websites by 2025, making it a critical part of web design and content strategy. Businesses without video on their websites may appear outdated and less engaging to modern consumers.

• Action Points:
  • Integrate homepage videos that explain your brand's story or showcase key products.
  • Use customer testimonials, explainer videos, and tutorials throughout your website to engage visitors.
  • Ensure website videos are optimized for mobile viewing and fast loading to avoid user drop-offs.

45. 75% of Video Content Will Be Consumed on Mobile Devices

By 2025, eMarketer predicts that 75% of all video content will be consumed on mobile devices. This highlights the increasing need for businesses to create mobile-optimized video content. Those who don’t adjust their video strategies for mobile may lose viewers and potential customers.

• Action Points:
  • Ensure all video content is optimized for vertical and mobile-friendly formats.
  • Test videos across different mobile devices to ensure compatibility and fast load times.
  • Use data to analyze which devices your audience uses and tailor video content for those formats.

46. Video Ads Will See a 35% Higher Click-Through Rate Than Non-Video Ads

Wordstream reports that by 2025, video ads will see a 35% higher click-through rate compared to non-video ads. This means businesses using static images or text-based ads will see diminishing returns, as consumers increasingly engage with video over other formats.

• Action Points:
  • Invest in video ad campaigns on platforms like YouTube, Instagram, and Facebook.
  • Use storytelling in your ads to capture attention and make an emotional connection with viewers.
  • Test different video ad lengths and formats (e.g., bumper ads, skippable ads) to see which generates the highest CTR.

47. 84% of Consumers Have Been Convinced to Buy a Product by Watching a Brand’s Video

According to Wyzowl, 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video. This means video content is an incredibly persuasive tool, and businesses that aren’t using video to showcase their products or services may struggle to convert potential customers.

• Action Points:
  • Create videos that highlight the key benefits and features of your products or services in an engaging way.
  • Use customer testimonials and success stories to build trust and credibility.
  • Place these videos prominently on product pages, social media, and email campaigns to drive conversions.

48. 67% of Millennials Prefer Video Ads Over Static Ads

Google's Consumer Insights shows that 67% of millennials prefer video ads over static ads. This demographic tends to be more engaged with dynamic, interactive content. Brands that rely solely on static images for advertising may struggle to capture the attention of this important consumer group.

• Action Points:
  • Focus on creating video ads that resonate with millennial audiences through humor, storytelling, or cause-driven content.
  • Test various ad formats, such as interactive videos, to encourage more engagement.
  • Use retargeting video ads to keep your brand top-of-mind for millennial consumers.

49. 58% of Consumers Will Abandon a Brand After Watching a Poor-Quality Video

Animoto reports that 58% of consumers will lose trust in a brand if they encounter low-quality videos. This means that poorly produced video content can do more harm than good, deterring potential customers rather than engaging them.

• Action Points:
  • Invest in professional video production to ensure high-quality visuals and sound.
  • Use good lighting, clear audio, and proper editing to make videos look polished and professional.
  • Regularly review your video content to ensure it maintains high production standards.

50. By 2025, 80% of Brands Will Use TikTok for Video Marketing

According to Statista, 80% of brands will be using TikTok for video marketing by 2025, underscoring the platform’s growing influence in shaping consumer preferences. Businesses that don’t incorporate TikTok into their video marketing strategy risk losing touch with younger, highly engaged audiences.

• Action Points:
  • Create short, engaging videos on TikTok that showcase your brand’s personality and connect with trends.
  • Use TikTok influencers to promote your brand and expand your reach organically.
  • Monitor TikTok analytics to track engagement and adjust content strategies to maximize impact.

51. 91% of Consumers Want More Interactive Video Content

According to Wyzowl’s Interactive Video Insights, 91% of consumers will seek more interactive video content by 2025. This shows that viewers want to engage with brands in real-time or via clickable, immersive experiences. Businesses that stick to passive video formats may miss out on higher engagement rates and conversion opportunities.

• Action Points:
  • Create interactive videos with clickable links, quizzes, or product showcases.
  • Use interactive video platforms that allow users to make choices or explore different content paths.
  • Implement shoppable videos that let users purchase products directly from the video.

52. 76% of Marketers Will Use Video to Increase Brand Awareness

A HubSpot Report states that 76% of marketers will use video primarily to build brand awareness by 2025. This trend reflects the power of video in spreading brand recognition through visually compelling storytelling. Businesses that neglect video in their branding strategies may struggle to stand out in crowded markets.

• Action Points:
  • Focus on producing brand-focused video content, such as company culture videos or behind-the-scenes content.
  • Use video to convey your brand’s mission, values, and personality to emotionally connect with your audience.
  • Share branded videos across social media platforms, ensuring they are optimized for each channel’s audience.

53. 70% of Businesses Will Use Video for Employee Engagement

By 2025, Forrester predicts that 70% of businesses will rely on video content to engage employees and communicate internally. Video is becoming a powerful tool for corporate communication, from onboarding to internal updates. Businesses that fail to implement video for internal purposes may face lower employee engagement and retention.

• Action Points:
  • Use video for employee onboarding and training to ensure consistent and engaging education.
  • Create leadership or company update videos to maintain clear communication with employees.
  • Host virtual town halls or Q&A sessions using video to keep employees informed and connected.

54. Video Will Increase Organic Traffic to a Website by 200%

Search Engine Journal projects that websites with video content will see a 200% increase in organic traffic by 2025. This means businesses that fail to incorporate video into their web pages will miss out on significant SEO benefits and organic reach.

• Action Points:
  • Embed videos on high-traffic pages like your homepage, product pages, and blog posts.
  • Optimize video metadata, including titles and descriptions, for relevant SEO keywords.
  • Regularly update your website with fresh video content to keep traffic coming back.

55. 93% of Brands Will Invest in Social Media Video Ads

According to Statista’s Ad Spend Report, 93% of brands will invest in social media video ads by 2025, as video ads consistently outperform static images in engagement and click-through rates. Businesses that rely solely on static ads will struggle to compete in a video-first landscape.

• Action Points:
  • Develop platform-specific video ads for social media channels such as Facebook, Instagram, and TikTok.
  • Test different ad formats, including vertical video, carousel video, and story ads, to see what resonates best.
  • Track ad performance and adjust creative elements like messaging and visuals to improve ROI.

56. 85% of Consumers Want More Video from Brands

A HubSpot Survey reveals that 85% of consumers want more video content from the brands they follow by 2025. This highlights the need for businesses to continually produce engaging video content to satisfy consumer demand. Companies that fail to meet this need may see decreased loyalty and engagement.

• Action Points:
  • Increase the frequency of video content across your social channels, website, and email campaigns.
  • Use customer feedback and engagement data to determine what type of videos your audience wants more of.
  • Create a content calendar specifically for video to ensure consistent output and variety.

57. 62% of Marketers Will Use Video in Every Stage of the Customer Journey

By 2025, Vidyard’s State of Video Report suggests that 62% of marketers will use video at every stage of the customer journey, from awareness to post-purchase support. Video’s ability to communicate complex ideas and emotions makes it indispensable for nurturing leads and building customer loyalty. Businesses not incorporating video into the entire funnel will struggle to guide potential customers through the buying process effectively.

• Action Points:
  • Create educational videos for the awareness stage, product demos for consideration, and customer testimonials for decision-making.
  • Use personalized video content to engage with prospects and customers at different stages of the buying journey.
  • Develop post-purchase videos, such as tutorials and unboxing experiences, to improve customer retention and satisfaction.

58. Video Will Make Up 90% of All Facebook Content by 2025

Socialbakers projects that 90% of Facebook’s content will be video by 2025, as users increasingly prefer video over text or static images. Businesses not embracing Facebook video content will see their organic reach and engagement rates dwindle, as the platform’s algorithm favors video.

• Action Points:
  • Create a variety of video content for Facebook, including live streams, stories, and ads.
  • Focus on mobile-optimized, short-form videos that capture attention quickly.
  • Use Facebook’s advanced targeting options to reach the right audience with your video ads.

59. 78% of Consumers Say They’ve Been Influenced by a Brand’s Social Video

According to Hootsuite’s Social Video Report, 78% of consumers admit that social video has influenced their purchasing decisions. This means businesses that aren't leveraging social platforms like Instagram, TikTok, and YouTube for video marketing are missing out on direct sales opportunities.

• Action Points:
  • Create video content specifically for social media that highlights product benefits, features, or promotions.
  • Leverage user-generated content and influencer partnerships to increase the authenticity and reach of your social videos.
  • Track video engagement metrics (likes, shares, comments) to understand what content resonates most with your audience.

60. 70% of Businesses Will Use Personalized Video Messaging for Sales

Salesforce forecasts that 70% of businesses will use personalized video messaging to communicate with prospects and customers by 2025. Personalized video outreach will become a critical tool for sales teams, as it drives higher engagement than generic emails or calls. Businesses not adopting personalized video messaging risk falling behind in customer relationship-building.

• Action Points:
  • Implement personalized video messages for lead nurturing and customer follow-ups, using names and specific references.
  • Use video prospecting tools like Vidyard or BombBomb to send personalized videos to potential clients.
  • Track the performance of personalized videos, including open rates, watch times, and follow-up actions, to refine messaging.

61. 75% of Videos Will Be Watched Without Sound by 2025

According to Digiday, 75% of all video content will be consumed without sound by 2025, especially on mobile platforms. Businesses that fail to add captions or optimize videos for soundless viewing will see engagement drop as users scroll past silent autoplay videos.

• Action Points:
  • Add captions or subtitles to all your videos to cater to viewers who watch without sound.
  • Create visually engaging videos that can convey key messages even without audio.
  • Test videos with and without sound to ensure they are equally effective in grabbing attention.

Conclusion

As video continues to dominate digital marketing, understanding these video marketing statistics for 2025 will help small business owners stay ahead of the curve. By leveraging the latest trends—such as personalized videos, shoppable content, and short-form media—you can create engaging videos that not only capture your audience’s attention but also drive conversions. If your business needs assistance navigating these trends or producing high-quality video content, Nimble Dragon Studios is here to help. Contact us today to boost your brand’s visibility and drive measurable results through video marketing.

Read Also: The Power of Video: How to Use Video Marketing to Boost Your Search Engine Rankings