Everything we do, whether it's video, photography or design, is based on this very simple equation. Every savvy marketer will tell you that using “story” is one of the most compelling way to reach a target audience. What sets us apart is that we use a method of finding the “True Heart” of any story, brand, company or non-profit, which is based on what social science has already proven to be at the core of what makes us human. A story with heart maximizes the emotional connection to the viewer leading them on a journey that compels them to take action. The beauty of our process is that the insight we uncover can be applied across all areas of digital and print marketing for a unified message. It is the same method behind our
nonprofit video production work, where the films have to raise money rather than simply look good.
