Nimble Dragon Studios wins Gold at the 2025 MUSE Creative Awards for the third year in a row, showcasing excellence in design.
Reading Time: mins
Monticello, NY – March 24, 2025 – In a year that marked the 10th anniversary of the MUSE Creative and Design Awards, Nimble Dragon Studios has once again distinguished itself among the world's most innovative creators, earning the prestigious Gold Award for its outstanding project for PRASAD, led by creative visionary Nuby De Leon.
The MUSE Awards—presented by the International Awards Associate (IAA)—received more than 9,000 entries from around the globe, highlighting the program’s reach and commitment to celebrating creative excellence. Nimble Dragon Studios’ win underscores its sustained brilliance in visual storytelling and strategic design execution.
The award-winning work can be viewed at: MUSE Winner Profile – Nimble Dragon Studios
“Winning the Gold Muse Creative Award for the third consecutive year reflects not just our storytelling ability, but the power of collaboration with PRASAD. Together, we’re crafting stories that resonate,” said Nuby DeLeon, Founder of Nimble Dragon Studios.
This year’s awards mark a significant milestone: a decade of honoring creativity that pushes boundaries and raises industry standards. Administered by the IAA, the MUSE Creative and Design Awards maintain a rigorous, merit-based judging process, overseen by a grand jury of 57 elite professionals from 19 countries. The blind judging method ensures fairness and unbiased assessment of each submission.
Notable members of the 2025 Grand Jury Panel included:
Jeremy Smith, Design Director at Irving Smith Architects
Florian Seidl, Design Manager at Lavazza
Xiyao Wang, Associate Principal at Kohn Pedersen Fox Associates
Tiago Russo, CEO & Founder of Craft Design
Edward Cheung, Creative Director at Dentsu Creative
Fizza Shah, Executive Creative Director at Grey Pakistan
Min Lu, Marketing Manager at Meta
Ahmed Alsagheer, Motion Designer at Asharq Business with Bloomberg
Their collective expertise spans architecture, branding, digital, and design, ensuring that every MUSE honoree represents the pinnacle of global creativity.
The 2025 awards attracted a wide spectrum of entrants, including established international brands and cutting-edge creative studios. Some participating organizations and clients included:
Ralph Appelbaum Associates
FILA SPORTS CO., LTD.
McKinsey and Company
Crunchyroll
NBCUniversal
GE Aerospace
NASA
Samsung Mobile (Global)
Maybelline New York
Mondelēz International
Hyundai MOBIS
This broad participation reflects MUSE’s mission to recognize works that inspire, challenge convention, and elevate creative industries across all sectors.
“Celebrating 10 years of recognition, the 2025 MUSE Awards honor works that resonate beyond time, inspiring audiences and creators alike,” said Thomas Brandt, spokesperson for the International Awards Associate. “This milestone marks not only a decade of achievements but also the limitless possibilities that lie ahead. Congratulations to the winners for their remarkable accomplishments and dedication to excellence.”
The MUSE Creative and Design Awards celebrate creative excellence across advertising, design, digital, branding, and communication. Recognizing both established agencies and independent creators, the awards offer a global platform for projects that push boundaries, set new standards, and redefine storytelling and design.
Founded in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing excellence across industries through a series of specialized awards programs. These include the MUSE Awards, TITAN Business Awards, London Design Awards, Vega Digital Awards, NYX Awards, and many more. IAA’s mission is to honor, promote, and encourage outstanding achievements in creativity, design, business, and innovation, both globally and domestically.