Commercial video production
We are known for nonprofit fundraising films. The same method built for those has won a Gold Telly, a Platinum Hermes and a Gold Vega on commercial work. Our crew has filmed across the United States and in India, the Philippines and Taiwan.
Gold Telly
Pure Terror Scream Park, Monroe NY
Platinum Hermes
Galleria at Crystal Run
Gold Vega
Awarded for editing
Since 2012
Our first Telly was a bank commercial
Start here
Look for one that decides the story before the shoot rather than during the edit.
Most commercials are assembled after the fact out of whatever footage came back, which produces a polished spot that nobody remembers. Nimble Dragon Studios makes commercials for businesses in the Hudson Valley, New Jersey, Long Island and New York City, and travels for productions anywhere. We settle the story, the structure and the shot list before a camera comes out. That is why our shoots run short and our edits come back fast.
Our commercial work has won a Gold Telly, a Platinum Hermes, a Gold Vega and two Bronze Tellys, for clients including a bank, a shopping mall, a haunted attraction and a powersports dealership. We are based in the Hudson Valley and travel for productions.
The difference
Someone writes a brief, a crew turns up, footage gets collected, and the story is assembled afterward out of whatever came back. That produces a competent spot almost every time and a memorable one occasionally.
We settle the story first. Who it follows, how it is built, where it ends, all of it agreed before a camera comes out. It is harder to sell, because for the first few weeks there is nothing to look at.
What you get for that is a shoot day that is execution rather than discovery. On the Galleria spot, casting was Thursday, approvals Friday, the shoot Sunday, and the first cut was ready Monday afternoon. The storyboard had already decided the edit, so post was assembly instead of hunting through footage for a film. Front-loading the thinking is what makes the back end fast.
What that gets you
Because the story is settled before we arrive, the day runs ahead of schedule. We use that margin on purpose.
In 2012 we shot two commercials for Orange County Trust in one location in New Hampton, New York, on one day, with two sets of actors who appear in the background of each other's spots. One for personal banking, one for business banking, both feeling like the same real place. That one took a Bronze Telly.
We have done the same for a restaurant in Garfield and a jewelry exchange in Edgewater. Two commercials each, shot in a single day, edited months apart as the client needed them. The second spot cost an edit rather than a production.
This is what we call Story Stacking. It started on commercial work and we have been doing it since 2012, and it is a large part of why a second spot often costs an edit rather than another production. If you want the numbers, we publish them on our commercial video cost page.
The work
2012
Two award-winning campaigns for the same bank, at very different scales. The first two spots below were shot in a single day in one New Hampton location. Watch them back to back and you will see each group of actors in the background of the other's commercial. That pair took a Bronze Telly. The third was a separate, larger production with a crew of ten and five professional actors, and took a Gold Hermes.
2016
They asked for shoppers being surprised by a giant gift. We told them nobody would watch it and wrote a story instead: a man who realizes at the end of the day that he has bought nothing, and the gift he finds is too big for every space he tries to get it through. One shoot produced the online film and a 30 second cut for television. Platinum Hermes, six times the engagement of their previous videos, and sales up that holiday season. Read the case study.
2018
Sixty seconds covering six attractions at the longest walk-through haunt in the world. Shot silent, with every sound built afterward to sit with the music. Gold Telly, Gold Vega for editing, Silver Vega for advertising. Read the case study.
Bronze Telly
A Polaris dealership in Liberty, New York. Sixty seconds of machines that people buy with the part of their brain that does not read spec sheets.
Range
A restaurant, a jewelry retailer, a luxury home automation company, a laser clinic, a solar energy developer and a dental practice. Different products, different customers, same approach to deciding what the spot is about before anyone shows up.
Restaurant, Garfield, New Jersey
Jewelry retail, Edgewater, New Jersey
Luxury home automation, serving Bergen through Monmouth
Medical clinic, Hicksville, Long Island
Solar energy, based in Sullivan County with farms across New York
Dental practice, Montgomery, New York
Where we shoot
Our crew has filmed in India, the Philippines, Taiwan and across the United States. One client flew us from New York to San Francisco to run a set of interviews because the questions mattered more than the crew being local. We are set up for it, and we plan for it.
The office is in Monticello, New York. A lot of the commercial work is close to home, in Orange and Sullivan counties and the wider Hudson Valley, and a good deal of it is in New Jersey, Long Island and New York City. But distance is a line item, not a limit. If the shoot is somewhere else, tell us where and we will price the travel into the quote.
What we make
01
Thirty and sixty second spots built to hold attention rather than fill a slot.
02
Longer pieces for a website homepage or a sales conversation, where the job is to explain who you are.
03
Seasonal and promotional, where the film has a date it has to land on and a result it has to produce.
04
Short pieces cut from the same production, for the feed and for advertising.
Questions
The honest part
The Galleria came to us with a specific idea and we said it would not work. That is a risk. Some clients do not want to hear it, and we understand why.
But a commercial that nobody watches is not cheap. It is a total loss with a small invoice, and the money is gone either way. We would rather have the awkward conversation in the first meeting than deliver something you paid for and cannot use.
Tell us what it needs to accomplish and when. We will tell you honestly whether we are the right fit.
Most of these begin as a fifteen-minute call.
Last updated September 2026 · Nimble Dragon Studios · Monticello, New York